I’m A Celeb co-host Robert Irwin, 21, has been unveiled as one of the new faces of Bonds Underwear, teaming up with Aussie rapper Tkay Maidza for a bold new campaign aimed at cracking the US market. And let’s just say, it’s making waves.
While Irwin hasn’t shared any behind-the-scenes snaps on his own socials yet, Bonds dropped the campaign at midnight, and it’s already stirring up plenty of buzz.
Fans are calling the ad “iconic” and “hot,” though some admit they’re feeling a little conflicted and “dirty” seeing these shots.
The choice of Robert as the face of Bonds’ US push is being praised, with many highlighting the enduring love Americans have for his late father, Steve Irwin.
For others who’ve watched Robert grow up in the spotlight, this campaign is hitting them with serious nostalgia, making them reflect on just how quickly time flies.
As for Robert? Posing in his undies surrounded by snakes and creepy crawlies wasn’t exactly a walk in the park, but for the wildlife enthusiast, it had its own unique challenge.
When asked what he’d prefer, handling big crocs and venomous animals or getting his kit off, “getting your gear off is way scarier than wrangling a croc!” he joked.
So without further delay, here are the photos, do with them what you will.
